Mypopupshop Concept Creates First Social Media Pop-Up Store
By: Christopher DeLuca -
Published: Aug 14, 2011 • References: springwise
The Mypopupshop concept is a simple one: take the popularity of the pop-up shop and transition into the social media realm. The newly launched project -- it is currently using a Twitter page as its primary website -- allows people to select a brand for a predetermined period and is encouraged to promote the company via Facebook with a commission for every sale.
The Mypopupshop concept is a brilliant one that gives people the opportunity to make money simply by promoting a brand on Facebook. If the Mypopupshop concept succeeds, expect to see many copycat business models.
Implications - Social media informs and is itself informed by the real world. This pop-up shop is an excellent example of how both social realms have influence over the other. Companies should think creatively on how to transition a concept from one realm to other.