Topshop Pop-Up is Hidden Within Flagship Store as a Florist Shop

By: Christopher DeLuca - Published: Aug 24, 2011 • References: topshop & psfk
The new Topshop pop-up is a brilliant concept where the pop-up shop is hidden within the company’s flagship store. Consumers do not immediately recognize the pop-up shop because it is disguised as a florist shop on the outside.

Inside the Topshop pop-up, consumers have access to limited edition products from luxury designers. This is really an innovative idea for a retail experience. Consumers will be inspired by this out-of-the-ordinary experience and therefore see the store in new ways after their unique experience.

Implications - Consumers are confronted with an analogous retail experience everywhere they go. By breaking up the monotony and creating unique experience companies can forge a deeper relationship with their customers. In addition, consumers are likely to share their new retail experiences with their friends and families. Stats for Clandestine Retail Shops Trending: Older & Mild
Research: 3,603 clicks in 248 w
Interest: 2.1 minutes
Concept: Topshop Pop Up
Related: 53 examples / 41 photos
Segment: Females, 18-35
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