The H and M Beach Store is a Collaboration With WaterAid
What I particularly like about the H&M Beach Store is that the location serves both the companies' mission of selling garments and also serves as a perfect place for consumers to reflect on water issues. The H&M Beach Store is a fantastic collaboration.
Implications - The green revolution has shaped the ethical decision making of youth consumers. This group is more likely to identify with brands that are socially responsible. Companies should partner with a non-profit organization to take advantage of this growing pattern.Stats for Socially Responsible Pop-Ups Trending: Older & Mild
Traction: 7,416 clicks in 190 w
Interest: 2.8 minutes Concept: H&M Beach Store
Related: 53 examples / 41 photos
Segment: Females, 18-55 Comparison Set: 20 similar articles, including: 62 pop-up finds, pop-up cosmetics stores, and simple pop-up shelters.