Dri Dri Pop-Up Creates a Unique Beach Experience

By: Christopher DeLuca - Published: Aug 24, 2011 • References: dridrigelato & psfk
The Dri Dri pop-up, conceived of and created by Elips Design, is a unique pop up store front that transports the consumer to a relaxing beach. The temporary Italian gelato shop makes the customer feel as though they are walking on a boardwalk and even has chairs with umbrellas set up inside.

The Dri Dri pop-up shop is definitely a unique creation that will inspire happy thoughts of lounging on the beach in the minds of their customers. This is definitely a pop-up shop to take note of.

Implications - Consumers want to be captivated by a retail experiences that transport them or make them feel a very specific way. The Dri Dri pop-up shop capitalizes on the desire be on a beach. Companies ought to use this as a template when creating their own unique retail experiences. Stats for Boardwalk-Inspired Shops Trending: Older & Average
Research: 24,256 clicks in 247 w
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Concept: Dri Dri Pop Up
Related: 57 examples / 44 photos
Segment: Neutral, 18-35
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