Step into the Permanent Vacation pop-up store in Gothenburg, Sweden and you might think you’ve walked into an abandoned warehouse where someone just so happened to be drying their clothes—on several rotating clotheslines.
Designed by Stockholm designers 1:2:3 and Kristoffer Sundin, the Permanent Vacation pop-up store features clothes that are displayed on constantly-rotating racks that are made of rope and wood. Wooden fans that use the clothing as sails keep the racks in motion. This is a great concept for shoppers who are carrying too many shopping bags to turn the racks themselves!
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