Target to Go Pop-Up Shop is like a Walk-Thru Boutique

By: Katherine Vong - Published: Dec 12, 2009 • References: thefashioninformer.typepad & nymag
Walk into the Target to Go pop-up shop and you just might think you’ve walked into some Holiday-themed McDonald’s which doesn’t sell cheeseburgers, but diffusion fashion.

The holiday shop, which features some pre-launch Rodarte for Target pieces (including a few dresses and belts), is set up like a fast food counter. The 50 items available are displayed on menu-like tablets behind the counter with their prices, with some items displayed in the windows as well.

The delivery of items at the Target to Go pop-up shop, however, is a bit different from a fast food restaurant. Shoppers line up to check off what they want on a clipboard, then receive the gifts—already wrapped—at the front window. Stats for Fast Food Fashion Trending: Older & Average
Research: 11,359 clicks in 336 w
Interest: 4 minutes
Concept: Fast Food Fashion
Related: 74 examples / 57 photos
Segment: Neutral, 18-55
Comparison Set: 27 similar articles, including: pop-up art bars, gold-plated pop-up bars, and pop-up t-shirt shops.