Wendy's Meatatarians Unite Commercial

By: Marissa Brassfield - Published: Aug 28, 2008 • References: meatatariansunite & aht.seriouseats
Wendy's is taking on the health-food trend with a marketing campaign aimed at 'meatatarians' -- individuals who are, per the MeatatariansUnite website, "...meat lovers and eaters whose goal is to eat meat, and only meat, without the inclusion of other non-meat products, while celebrating meat with the utmost regard."

The viral ad campaign features a head of lettuce violently devouring a hamburger on a kitchen counter. The Meatatarians Unite website's goal is to "...continue our dominance atop the food chain and bring meat lovers to a new understanding of their nature, their calling to become true Meatatarians." Stats for Anti-Vegetarianism Trending: Older & Mild
Research: 3,711 clicks in 404 w
Interest: 4 minutes
Concept: Anti-Vegetarianism
Related: 51 examples / 39 photos
Segment: Neutral, 18-55
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