Wendy's is taking on the health-food trend with a marketing campaign aimed at 'meatatarians' -- individuals who are, per the MeatatariansUnite website, "...meat lovers and eaters whose goal is to eat meat, and only meat, without the inclusion of other non-meat products, while celebrating meat with the utmost regard."
The viral ad campaign features a head of lettuce violently devouring a hamburger on a kitchen counter. The Meatatarians Unite website's goal is to "...continue our dominance atop the food chain and bring meat lovers to a new understanding of their nature, their calling to become true Meatatarians."
More Stats +/-
Miniature Edible Fast Food Meal
Is the New Fast Food Really Gourmet?
Â£95 Fast Food Burgers (Part 2)
Avian Wine Branding