Sony PlayStation YayButtons Site Launches to Counter the Microsoft Kin

By: Marissa Brassfield - Published: Sep 13, 2010   Updated: Jun 23 2011 • References: yaybuttons & gizmodo
To counter the buzz surrounding the Microsoft Kinect, the Sony PlayStation YayButtons site launched to prove just how important buttons are. The site forces you to click buttons on a remote to access site content, and witty Kevin Butler quips assail users with missives meant to emphasize the utility of the very buttons Microsoft wants gamers to ditch.

Implications - The featured images show you what the new Sony controller for the PlayStation Move will look like. It has a bright ball on the top that glows in colors such as pink, green, yellow and blue. The controller also has a wrist strap, similar to that of a Wii controller. When you visit the YayButtons site, little bulbs pop up when you click a button and say things such as "more like 'not play games that suck' important." Stats for Button-Defending Microsites Trending: Older & Chilly
Research: 791 clicks in 298 w
Interest: 4 minutes
Concept: Sony Playstation Yaybuttons Site
Related: 86 examples / 66 photos
Segment: Males, 12-55
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