First there were the five fake Apple stores in China, and now comes 11 Furniture, a large furniture store in the southern district of Kunming city, located in the southwestern region of China. The four-storey building looks and feels exactly like Swedish furniture giant IKEA.
Boasting a similar blue and yellow decor and shopping bags, miniature pencils, layout including mock rooms and a cafeteria-style eat-in restaurant, 11 Furniture is 10,000 square meters of IKEA knockoff goodness -- or not. One of the only differences is that rather than serving IKEA's signature Swedish meatballs, 11 Furniture serves Chinese-style braised minced pork and eggs as its specialty. It makes sense, but I've become accustomed to enjoying a couple of meatballs and a 75 cent hot dog after shopping for furniture.
Paul French, founder of consulting firm Access Asia says this is no big deal.
"Just about every foreign brand that has ever come here has been faked. What we are seeing with the Apple and the IKEA stores is that they are 'lookie-likies', they are not actually fakes."
Embellished Basic Furnishings
Campy Character Cut-Outs
Hiding Tool Campaigns
Mature Furniture Merchandizing