IKEA enthusiasts will rejoice at their new ability to bring superior organization to their computers with the IKEA Desktop E-Folder Set. I too have the classic white EXPEDIT shelf, complete with baskets and boxes to hide away my things, so I can definitely appreciate the need to store computer clutter into geekily tidy virtual bins on my screen.
The Swedish furniture and homewares company had yet to really dive into the world of computers, so it’s perhaps no surprise to learn that the sponsored screen wallpaper is in fact a marketing move. The Hungarian 'Laboratory Ideas, Laboratory Digital' advertising agency programmed the system, and the IKEA Desktop E-Folder Set is now available for download from the IKEA websites of Slovakia, Czech Republic and Hungary.
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Concept: IKEA Desktop E-Folder Set
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Segment: Males, 18-55
Comparison Set: 16 similar articles, including: integrated desktop displays, computer coffee tables, and advanced laptop docks.
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