From Mythical Desk Lamps to Hacking Collectives
The IKEA innovations range from specific products to marketing campaigns. What I find particularly interesting is all of the IKEA hacks that are out there; there are clubs devoted to modifying and improving the furniture manufacturer's products. Go out and get yourself a couple of tables, a lamp, some Swedish meatballs and hack away.
Implications - Consumers feel a connection with companies whose brand image feels human. IKEA, while being a giant retailer, has managed to create a brand image that is at once practical and playful. Companies ought to consider how they can humanize themselves through various campaigns.