The Motel 6 Redesign Lends Some Elegance to the Lowbrow Bunker
Robyn Currie — May 28, 2010 — Art & Design
References: priestmangoode & luxist
The Motel 6 redesign is probably the most shocking thing to come across my screen in a long time. The reason it is so shocking is because it doesn't look that bad--in fact, it looks stylish.
Taking their inspiration from the Scandinavian style of design (hello, IKEA!), the Motel 6 redesign in Santa Barbara was executed by London design firm Priestmangoode. This redesign proves that even though you are on a budget, you don't have to skimp on style when you travel.
Taking their inspiration from the Scandinavian style of design (hello, IKEA!), the Motel 6 redesign in Santa Barbara was executed by London design firm Priestmangoode. This redesign proves that even though you are on a budget, you don't have to skimp on style when you travel.
Trend Themes
1. Scandinavian-inspired Hospitality - There is a growing trend of incorporating Scandinavian design elements in the hospitality industry, creating stylish and budget-friendly accommodations.
2. Low-cost Luxury - The Motel 6 redesign showcases the potential for low-budget hotels to offer elegant and stylish experiences for travelers.
3. Redesigning Budget Accommodations - There is an opportunity to revamp and modernize budget hotels to attract a wider range of guests with a focus on design and aesthetics.
Industry Implications
1. Hospitality - The hospitality industry can adopt and adapt Scandinavian design principles to create visually appealing and affordable accommodations.
2. Interior Design - The Motel 6 redesign exemplifies how interior design firms can contribute to transforming traditional, low-end spaces into elegant and stylish environments.
3. Travel and Tourism - The revamped Motel 6 concept opens up possibilities for the travel and tourism industry to reposition budget accommodations as desirable and attractive options for travelers seeking affordability without sacrificing style.
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