Ikea is increasingly becoming a daycare center with for old age pensioners, low earners and even young moms.
With meals that can be as low as $1, the furniture-subsidized-food is becoming a go-to dining destination for cost-conscious eaters.
As Spiegel notes, "Indeed, the stigma of poverty is hidden behind the company's cheap and cheerful designs. What started out as an extra service to improve customer loyalty, has developed a life of its own, separate from the shaky wooden furniture and fold-out sofas."
Cheep Food and Daycare Makes Ikea The New Social Services
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Cheep Food And Daycare Makes Ikea The New Social Services
By: Jeremy Gutsche - Published: Jan 14, 2006 • References: service.spiegel.de