Ikea is going green in Denmark with a new program that loans bikes with trailers to customers to take home their purchases. The bikes are built in the classic Ikea design and sturdy enough to handle a good load.
There's no charge, but the store requires a small deposit.
After Ikea discovered that 20% of their customers rode a bike to the store -- even though most live outside the city center -- they were inspired to try the program. Of course, the bright blue and gold brands the bikes as Ikea, even if the logo is obscured.
Stats for Ikea Rental Bikes
Trending: Older & Mild
Research: 6,048 clicks in 407 w
Interest: 4 minutes
Concept: Ikea Rental Bikes
Related: 44 examples / 34 photos
Segment: Neutral, 18-35
Comparison Set: 16 similar articles, including: re-imagined smart albums, survivor-supporting apps, and talking cat collars.
Ikea Rental Bikes
More Stats +/-
Re-Imagined Smart Albums
Talking Cat Collars
Wooden Grain Sneakers
Fast Casual Loyalty Programs