The TVN Channel Campaign Puts Famous Logos on the Short List

By: Armida Ascano - Published: Dec 9, 2010   Updated: Aug 15 2011 • References: lowe & ibelieveinadv
The TVN Channel campaign by ad agency Lowe Porta is peculiar, but powerful. Proving the impact behind a strong brand name, Lowe Porta communicates the TVN Channel's message in a simple way.

Following the feature of shorter commercial breaks, the TVN Channel campaign features a series of recognizable logos cut down for your convenience. Ikea, Heineken and Coca-Cola all get the minimalist treatment, making for a campaign that is cute, clever and effective.

Implications - Fast advertisement that gets straight to the point is a modern concept that is garnering much critical and worldwide attention. Since the attention span of consumers is decreasing at a rapid rate, it is critical that businesses address this issue by making their products available in a convenient manner. Stats for Pint-Sized Branding Trending: Older & Warm
Research: 13,106 clicks in 284 w
Interest: 4 minutes
Concept: Tvn Channel Campaign
Related: 78 examples / 60 photos
Segment: Males, 12-35
Comparison Set: 29 similar articles, including: bad branding services, quirky illustrated admen, and controversial logo redesigns.