The IKEA Assembly Service Campaign Visualizes Help Needed

By: Meghan Young - Published: Jul 22, 2010 • References: &
We've all been there before, sweat dripping from our foreheads as we try to decipher the instructions of assembly-required furniture. The IKEA Assembly Service ads bring to light a much-needed and underused support system.

Cleverly depicting the plea for help from customers, the IKEA Assembly Service campaign is the brainchild of German advertising agency Grabarz & Partner. I always thought that once purchased it was every man for himself; it appears that I was very wrong. Stats for Furniture-Assisting Ads Trending: Older & Mild
Research: 4,486 clicks in 305 w
Interest: 4 minutes
Concept: IKEA Assembly Service
Related: 79 examples / 61 photos
Segment: Neutral, 18-55
Comparison Set: 29 similar articles, including: atypical furniture advertising, furniture book spoofs, and flat pack furniture art.