Superstar
Twitter Trends
We've all been there before, sweat dripping from our foreheads as we try to decipher the instructions of assembly-required furniture. The IKEA Assembly Service ads bring to light a much-needed and underused support system.

Cleverly depicting the plea for help from customers, the IKEA Assembly Service campaign is the brainchild of German advertising agency Grabarz & Partner. I always thought that once purchased it was every man for himself; it appears that I was very wrong.