We've all been there before, sweat dripping from our foreheads as we try to decipher the instructions of assembly-required furniture. The IKEA Assembly Service ads bring to light a much-needed and underused support system.
Cleverly depicting the plea for help from customers, the IKEA Assembly Service campaign is the brainchild of German advertising agency Grabarz & Partner. I always thought that once purchased it was every man for himself; it appears that I was very wrong.
Stats for Furniture-Assisting Ads
Trending: Older & Mild
Research: 4,486 clicks in 305 w
Interest: 4 minutes
Concept: IKEA Assembly Service
Related: 79 examples / 61 photos
Segment: Neutral, 18-55
Comparison Set: 29 similar articles, including: atypical furniture advertising, furniture book spoofs, and flat pack furniture art.
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