IKEA Lets 100 Cats Roam Store to Feel 'Happy Inside'

By: Elsa Blaine - Published: Sep 13, 2010 • References: ikea &
IKEA let loose 100 cats to wander their Wembley store to create this feel-good commercial. 'Happy Inside', as the ad is called, shows the curious felines playing with stuffed toys, batting at furniture tags and becoming mesmerized by IKEA’s funky light fixtures.

In the end, after a long evening of exploring and amusing themselves, the IKEA cats all manage to find a comfy spot in the store to curl up for a cat nap. Ah...all 'Happy Inside.' The adorable spot was created by Mother London agency. Stats for Adorable Catvertising Trending: Older & Mild
Research: 4,138 clicks in 297 w
Interest: > 3 minutes
Concept: Ikea Cats
Related: 108 examples / 83 photos
Segment: Neutral, 18-35
Comparison Set: 40 similar articles, including: lonely cat photography, haute couture kitties, and too-cool feline blogs.