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IKEA Hotel

Sovhotell

 
 
varkeychaya
varkeychaya
 121 Trends
261,000 Views
26 Comments

Talented

An IKEA in a downtown shopping centre in Stockholm was offering tired shoppers a 15 minute snooze at the Sovhotell (Sleep Hotel). Guests were given special pillows to suit their sleeping style along with sleeping masks and headphones, all set against a soothing faux landscape.

The inspiration for the Sovhotell came when IKEA noticed some of the shoppers taking quick naps in the bedroom section of their stores. IKEA is providing single, double and even a bridal suite in its offering.


 Score:
7.6 		Peaked and Hot
5,084 Clicks in
93 w 6 d 5 hr 20 min
Pub: Apr 23, 08

REFERENCES
springwise

 TAGS
business,  hip hotels,  market,  marketing,  world

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FOUR WAYS TO REACT: vote, favorite, add more examples of IKEA Hotel or comment about Sovhotell.

Favorited by Yuce Zerey on Apr 25, 08
Favorited by jelalyn on May 12, 08

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