By: varkeychaya - Published: Apr 23, 2008 • References: springwise
An IKEA in a downtown shopping centre in Stockholm was offering tired shoppers a 15 minute snooze at the Sovhotell (Sleep Hotel). Guests were given special pillows to suit their sleeping style along with sleeping masks and headphones, all set against a soothing faux landscape.

The inspiration for the Sovhotell came when IKEA noticed some of the shoppers taking quick naps in the bedroom section of their stores. IKEA is providing single, double and even a bridal suite in its offering. Stats for IKEA Hotel Trending: Older & Warm
Research: 14,049 clicks in 418 w
Interest: 3.2 minutes
Concept: IKEA Hotel
Related: 52 examples / 40 photos
Segment: Neutral, 18-55
Comparison Set: 19 similar articles, including: a better justice system, drone detection devices, and enriching games apps.