This ‘Diskea’ catalog by David Toro and Solomon Chase takes regular Ikea products and displays them on models as clothing. The play between dressing up your body and dressing up your home becomes obvious as the models are wearing these household items as if they were fashionable pieces.
With the line following that of the Ikea motto, this ‘Diskea’ catalog states that they are, "affordable solutions for better wearing."
Implications - Not only is this idea hilarious, it seems like a good idea for the Swedish furniture shop. As a University student, most people I know have their entire apartments outfitted with Ikea swag. If they were to apply their furniture design ideas to clothing, and set it at a price commensurate with their household design commodities, they could have a hit on their hands.
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Concept: Diskea Catalog
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Segment: Females, 18-55
Comparison Set: 27 similar articles, including: building block kitchens, express kitchen designs, and multi-form furniture.
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