Mobile Show Rooms - Ikea Designed Kobe Portliner Monorail (GALLERY)

The Kobe Portliner Monorail in Japan has been decked out in all things Ikea, creating a very Swedish, mobile showroom.

Ikea, known for its affordable, flat-pack furniture, is using the train as an advertising gimmic as the exposure it will get from traveling across Japan will be immense.

It looks very hip, with bold, vibrant colours, and crazy patterns adorning the upholstered seats and adding punch to curtains and towels. Even the outside has been painted in theme, featuring fun retro prints like flowers and hearts.

It was done as part of a promotion for the opening of a new showroom at Port Island later this month; the train will remain Ikea-ed until May 6.

Immersion Advertising - Ikea Fabric Ad in Sweden

One of the latest trends in advertising involves complete immersion into the product.  In this case, a new ad from Ikea is in the form of a decorated subway.  The windows are finished with Ikea Fabric… [More]