Bianca Bartz
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The Kobe Portliner Monorail in Japan has been decked out in all things Ikea, creating a very Swedish, mobile showroom. Ikea, known for its affordable, flat-pack furniture, is using the train as an advertising gimmic as the exposure it will get from traveling across Japan will be immense. It looks very hip, with bold, vibrant colours, and crazy patterns adorning the upholstered seats and adding punch to curtains and towels. Even the outside has been painted in theme, featuring fun retro prints like flowers and hearts. It was done as part of a promotion for the opening of a new showroom at Port Island later this month; the train will remain Ikea-ed until May 6.
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Mobile Show Rooms
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Ikea Designed Kobe Portliner Monorail
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Immersion Advertising - Ikea Fabric Ad in Sweden
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