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IKEA ‘Long Live Diversity' Campaign

By: Ayman - Published: • References: coloribus
Remember the Steve Jobs mosaic that went viral earlier this year which had his face created with Apple products? Well, it was bound to happen that ad agencies would jump on the idea. We’ve already seen Wonderbra billboards that use images of over 8,000 women, but IKEA stays true to the Jobs concept by having ads with faces of people made from mosaics of IKEA products.

Created by Forsman & Bodenfors (Gothenburg, Sweden), the ads are part of the ‘Long Live Diversity’ campaign which celebrates diversity with IKEA outdoor billboards on bus stops, train stations, and street signs. The billboards show mosaic images of people of all ages, shapes, skin colors and ethnicities. Stats for Mosaic Ads Trending: Older & Average
Traction: 12,784 clicks in 303 w
Interest: 4 minutes
Concept: Mosaic Ads
Related: 57 examples / 44 photos
Segment: Neutral, 12-55
Comparison Set: 21 similar articles, including: cleavage made of 8,000 women, mosaics for marketing, and obama mosaics.