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IKEA Explores Illustration-Based Digital Communication

By: Tisah Tucknott - Published:   Updated: Aug 15 2011 • References: ikea & adverblog
IKEA has tried a new approach to digital communication by advertising via storytelling in Sweden. The IKEA storyline introduces the new IKEA PS collection, which is a line of eco-focused products (check out the related articles below for a sneak peek).

Fantasy-filled and inspiring, viewers are taken on a journey with weird flying objects. Behind each project lies a designer who tells you the story of the object they have created for IKEA.

Implications - A simple and effective way to create a lasting impression in the minds of consumers is by associating a product with a story. Consumers are much more likely going to find ways to relate to a story than a long list of product details and facts.

Stats for Storytelling Selling Trending: Older & Average
Traction: 6,370 clicks in 285 w
Interest: 4 minutes
Concept: Storytelling Selling
Related: 57 examples / 44 photos
Segment: Neutral, 18-55
Comparison Set: 21 similar articles, including: storytelling cupcakes, artistic advertising, and unique eco advertising.