IKEA Explores Illustration-Based Digital Communication
Fantasy-filled and inspiring, viewers are taken on a journey with weird flying objects. Behind each project lies a designer who tells you the story of the object they have created for IKEA.
Implications - A simple and effective way to create a lasting impression in the minds of consumers is by associating a product with a story. Consumers are much more likely going to find ways to relate to a story than a long list of product details and facts.Stats for Storytelling Selling Trending: Older & Average
Traction: 6,450 clicks in 289 w
Interest: 4 minutes Concept: Storytelling Selling
Related: 57 examples / 44 photos
Segment: Neutral, 18-55 Comparison Set: 21 similar articles, including: storytelling cupcakes, artistic advertising, and unique eco advertising.