IKEA Manland solves the problem of bored male shoppers. Brilliant!
Usually, women enjoy shopping more than most men. If there are chairs in retail shops, most of the time they are occupied by bored men waiting for their mothers, sisters or wives. On a Saturday afternoon, IKEA can be a form of torture for certain men. IKEA in Australia now makes life a little bit easier for the lads. The company has invented Manland for all bored males. While mom is shopping, dad can enjoy himself in this high-tech, football-loving room. Men can watch sports, play on Xbox, eat hot dogs, drink non-alcoholic beverages and play table soccer.
With IKEA Manland omen can even obtain a buzzer that signals after 30 minutes or whenever their male companion is ready to be collected.
Stats for Male-Oriented Retail Playgrounds
Trending: Older & Warm
Research: 3,115 clicks in 246 w
Interest: > 3 minutes
Concept: Shoppers Daycare For Bored Men
Related: 61 examples / 47 photos
Segment: Neutral, 18-55
Comparison Set: 22 similar articles, including: pop-up shopping centers, cascading ceiling displays, and playground bookstores.
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