The Marks & Spencer Makeover Counter is a virtual makeup tool that allows users to upload pictures of their hands to try on different shades of nail polish. This is ideal for people who like to shop online, as they can get a sense of what the product would look like before making the purchase.

The site is also equipped for users to upload pictures of their faces, in order to try on different shades of eye-shadow and facial products. One of the biggest dilemmas with purchasing cosmetics online is the uncertainty of whether or not the color will compliment ones skin tone, so virtual makeup counters are great ways for consumers to test them out without having to visit a store. As technology advances, hopefully the accuracy and quality of these tools will improve.