The L'Oreal 'Color Genius' App Matches Your Cosmetics to Outfit

By: Vivian Lau - Published: May 31, 2012 • References: youtube & fastcocreate
Between choosing an outfit piece and touching up makeup mistakes, getting ready often takes a lot longer than one intends, but the L'Oreal 'Color Genius' app is like your own personal assistant in coordinating personal color palettes.

Simply by taking a picture of a pretty frock, users of the app will enjoy instant calibration of the hue and shade of their outfit, which will be matched with various L'Oreal make up products in complementing colors. This gadget is perfect for all those who have trouble deciding what goes with what, as it does all the thinking for you, eventually saving you from the dreaded underdone or too-bright look. Not to mention it'll save you from asking and distracting your friends for tips as they are also in the process of making that dinner reservation.

So out of consideration of your friends, your parents, or whoever is stuck waiting at the door, this app would be a worthwhile investment -- plus, it's free. Stats for Color Palette-Coordinating Apps Trending: Older & Average
Research: 1,307 clicks in 208 w
Interest: > 3 minutes
Concept: Loreal Color Genius
Related: 74 examples / 57 photos
Segment: Females, 18-55
Comparison Set: 27 similar articles, including: vintage-inspired monobrow editorials, 100 unconventional cosmetic applications, and watercolor makeup ads.