This Macrocenter Campaign Flies Foods with Care

By: Amelia Roblin - Published: Jun 13, 2011 • References: publicisbold & adsoftheworld
Ideally, your taste of Italy dinner will be authentic but not expired, and this Macrocenter campaign assures clients that the fine European edibles they order will arrive as fresh as when they took flight.

Whether it's vodka from Russia, red wine from France, cheese from the Netherlands or spaghetti from Italy, the Turkish service asserts that such products will arrive in "Antalya with love." The way that Publicis Bold advertising agency of Istanbul aimed to communicate this, is by turning such dishes into the airplanes themselves.

Pictured with that thick curved door and a portable wheeled staircase, each item arrives with its scrumptious contents intact. This Macrocenter campaign may be a far from accurate representation of perishable food posting, but the iconic images in each print succeed to entice a hungry consumer. Stats for Air-Shipped Commodity Advertising Trending: Older & Average
Research: 8,459 clicks in 258 w
Interest: 4 minutes
Concept: Macrocenter Campaign
Related: 59 examples / 45 photos
Segment: Neutral, 18-55
Comparison Set: 21 similar articles, including: automotive appliance hybrids, laundered granny campaigns, and precariously written prints.