Category
Lifestyle
Caffeine Remix
Trend cluster
Category
Benefit
Brands
Social cause companies badging themselves with B Corp certification.
3.4
Trend score
What's Happening
What is the Benefit Brands trend?
Benefit Brands: B Corp certification is a new accreditation given to companies that use the power of business toward social and environmental issues. The number of B Corps is steadily increasing, with over 450 companies currently certified, and the impetus for the certification is clear: Just as Fair Trade and LEED certifications elevate the appeal of certain products to cause-driven consumers, so too does B Corporation certification elevate a company's brand image. Not only that, this new level of certification stands to change the way social businesses -- and perhaps even profit-driven businesses -- are created and operated, as well as redefine business success in today's socially conscious society.
Evidence
Examples of the Benefit Brands trend
CategorySocial Good
Outdoor Gear for Good
Patagonia Pays Employees to Volunteer for Eco Nonprofits
Disruptive innovation opportunity: Develop sustainable and eco-friendly products in the outdoor gear industry, and emphasize the importance of environmental stewardship.
CategorySocial Good
1-for-1 Sport Businesses
One World Futbol Shares Unbreakable Soccer Balls
The sports equipment industry can explore disruptive innovation opportunities by developing unbreakable soccer balls that revolutionize the playing experience.
CategorySocial Good
Mission-Based Investing
'Renewal2 Investment Fund' Helps Foster Triple Bottom Line Success
The impact investing space is being disrupted by the rise of mission-based investing, providing opportunities for investors to prioritize social and environmental impact alongside…
CategorySocial Good
Altruistic Law Firms
Rimon is a Certified B Corp and Donates 10% Of Its Profits to Charity
Disruptive innovation opportunity: Revolutionize the legal sector by integrating social and environmental responsibility into core business practices.
CategorySocial Good
Clean Tech for Non-Profits
Sun Light & Power Offers Photovoltaic and Solar Thermal Energy
Exploring clean and sustainable energy solutions like solar electricity and solar water heating to reduce reliance on traditional energy sources.
CategorySocial Good
Purpose-Driven IT Companies
Better The World is a B Corporation Using Technology for Social Good
IT companies that focus on creating social impact through their technology solutions.
CategorySocial Good
B Corp Commerce
Dharma Merchant Services Makes Credit Cards Greener, More Philanthropic
The retail industry can tap into the trend of eco-friendly commerce by implementing sustainable practices and offering environmentally conscious products.
Trend themes
Themes within the Benefit Brands trend
Three behaviours holding the trend together01
B Corp certification
More companies are obtaining B Corp certification, spurring the transformation of social businesses and redefining business success in a socially conscious society.
02
Social impact technology platforms
Technology platforms like Causefinity help companies and not-for-profits develop impactful and engaging fundraising, corporate social responsibility, and donation systems.
03
Mission-based investing
Investment funds like Renewal2 seek to create positive change in the social and environmental sectors, working with entrepreneurs and investors to facilitate triple bottom line impact.
Industry implications
What the Benefit Brands trend means for industry
Where the trend changes the playbookFor
Environmental & socially focused companies
Companies like Patagonia embed social missions into their business models and have a history of environmental initiatives, indicating an opportunity to combine business and philanthropy to facilitate triple bottom line impact.
For
Clean energy providers
Companies like Sun Light & Power, the oldest solar company in California, offer total energy solutions for commercial and residential buildings with a focus on projects for non-profit organizations and carbon offsets.
For
Payment processing companies
Companies like Dharma Merchant Services apply mindful and socially conscious practices to their business models, donating profits and services to charitable organizations and using green initiatives.
Trend signals
Trend signals for Benefit Brands
Trend score 3.4 out of 10, from popularity 54%, activity 39%, freshness 8%.
Popularity54%
Activity39%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
