The Skol Sensation Audio Print Ads Revolutionizes Print Advertising

By: Corinne Guirgis - Published: Jun 15, 2011 • References: & adverblog
Print advertising may be a dying medium with the rapid rise of the Internet and social media, but, with the Skol Sensation audio print ads, companies can make print advertising interactive and tech-savvy, subsequently finding a place in magazines and newspapers.

The first of its kind, this plug and play print advertisement from Skol Sensation was designed to promote a music festival in Brazil. The company came up with the revolutionary idea of embedding an audio message on the cover of Playboy magazine. A mini-chip has been inserted in the cover and users can listen to an audio message (whispered by a seductive woman's voice to target the appropriate audience) simply by plugging a headset in the jack.

This genius innovation can be adapted by many marketing companies as well as brands looking to expand their advertising domain. Stats for Plug and Play Print Ads Trending: Older & Warm
Research: 5,162 clicks in 257 w
Interest: > 3 minutes
Concept: Skol Sensation Audio Print Ads
Related: 60 examples / 46 photos
Segment: Neutral, 18-35
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