The print medium is becoming increasingly obsolete but advertisers are finding new ways to make the most out of it with their functional print ads. Strange and creative design techniques combined with cheap and portable tech allow marketers to make their ads stand out. This list is composed of print advertisements that incorporate technology and design to become functional.
With the growing miniaturization and decreasing costs of electronics, advertisers have been able to integrate technology into print ads. Promotions like hotspot-emitting magazine ads and toll-paying campaigns use cheap and small electronics to make their ads useful.
Other marketers have opted to use creative design to make their print ads interactive. Interactive plastic surgery ads and other similar campaigns use low-tech solutions to keep costs down while grabbing the attention of spectators.
14 Functional Print Ads
6,466 clicks in 30 w
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From Solar-Powered Print Ads to Hotspot-Emitting Magazine Ads
Published: Aug 8, 2013