CBS TV Close To Airing On YouTube
By: Trend Spotter - Published: Jan 12, 2007 • References: adage
Rumour has it that CBS and Google are close to making a deal on YouTube. If the deal works out, you'll be able to watch CBS television shows on YouTube! Advertising Age reports, "Such a deal, according to people familiar with negotiations, includes everything from licensing content to Google Video to giving up radio inventory to Google's fledgling audio advertising service. But local TV ad inventory is the most interesting asset on the table -- and the first strong signal of how the search giant may make headway in getting into the $60 billion U.S. TV advertising business."