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Filtered Existence

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The ability of consumers to personalize and select media content


Implications - Consumers today are not only bombarded with marketing messages but also social media status updates and online content from innumerable sources on the Internet. To help online users filter through the noise and receive only content and updates from the sources they care most about are filtering tools, which allow consumers to be extra selective about their day-to-day virtual experiences. While this poses an extra barrier for brands to break through, those that are able to make it through the filter stand to gain even more leverage and brand loyalty than ever before.
 Score:
3.2
Chilly
Top 6 Examples:
5,075 Total Clicks
Date Range:
Jun 11 - Mar 12
Popularity  
Activity  
Freshness  
DEMOGRAPHICS

Featured Examples


Social Network Filters
 Score:
2.8
Peaked and Mild
1,567 Clicks in 87 w
Pub: Sep 21, 11

Social Network Filters

The Toyota ‘Social Snap Shot' App Personalizes Your News Feed
If you find yourself wasting precious hours going through unnecessary status updates, photo albums and wall posts from people you haven’t seen since high school, the new Toyota ‘Social Snap Shot’ app is… [More]

Personally Catered Tweets
 Score:
3.4
Peaked and Mild
998 Clicks in 90 w
Pub: Sep 1, 11

Personally Catered Tweets

Subjot is a Focused Social Media Tool that Gets Rid of Unwanted Topics
Incessant Twitter users will love the newly launched Subjot. Working like Twitter but specifically catered to your favorite subjects, Subjot is like a self-organizing social media tool. You can decide… [More]

Sensory Spam Helmets
 Score:
3.2
Peaked and Mild
1,462 Clicks in 77 w
Pub: Dec 2, 11

Sensory Spam Helmets

The Information Overload Filter Blocks Sounds and Images You Wish to Ignore
Just imagine the hi-tech futuristic scenario of perhaps 2057 when people are even more overwhelmed by technology and media than they are today. In such a chaotic age, the Information Overload Filter acts… [More]

Personalized Social Media Stats
 Score:
2.9
Peaked and Chilly
459 Clicks in 92 w
Pub: Aug 13, 11

Personalized Social Media Stats

The Twtrland Twitter Service Makes Tweeting Even More Personalized
Making your tweeting experience even more personalized, the Twtrland Twitter Service is like having a page catered just for you. The Twtrland Twitter Service gathers all of your information on twitter… [More]

Digital Daily Dose Digestions
 Score:
2.6
Peaked and Chilly
406 Clicks in 92 w
Pub: Aug 15, 11

Digital Daily Dose Digestions

The News360 App Offers a Personalized News Service
The News360 app is an ingenious concept that could revolutionize the way that you consume your daily dose of digital information. With your permission, the app scans your social networks and sees what… [More]

Friend-Filtered Content
 Score:
2.2
Peaked and Chilly
183 Clicks in 102 w
Pub: Jun 8, 11

Friend-Filtered Content

Meebo Minibar Helps Curate Content for You by Connecting to Others
The Meebo Minibar is a fantastic new extension that helps you find content on the Internet that you will love by connecting you to other people. The minibar works as an extension that you can download… [More]


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