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Filtered Existence
The ability of consumers to personalize and select media content
Implications - Consumers today are not only bombarded with marketing messages but also social media status updates and online content from innumerable sources on the Internet. To help online users filter through the noise and receive only content and updates from the sources they care most about are filtering tools, which allow consumers to be extra selective about their day-to-day virtual experiences. While this poses an extra barrier for brands to break through, those that are able to make it through the filter stand to gain even more leverage and brand loyalty than ever before.
| Score: 3.2 |
Chilly
Top 6 Examples:
Date Range:5,075 Total Clicks Jun 11 - Mar 12 |
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Featured Examples | |||||||||||
Social Network FiltersThe Toyota ‘Social Snap Shot' App Personalizes Your News FeedIf you find yourself wasting precious hours going through unnecessary status updates, photo albums and wall posts from people you haven’t seen since high school, the new Toyota ‘Social Snap Shot’ app is… [More] |
Personally Catered TweetsSubjot is a Focused Social Media Tool that Gets Rid of Unwanted TopicsIncessant Twitter users will love the newly launched Subjot. Working like Twitter but specifically catered to your favorite subjects, Subjot is like a self-organizing social media tool.
You can decide… [More] |
Sensory Spam HelmetsThe Information Overload Filter Blocks Sounds and Images You Wish to IgnoreJust imagine the hi-tech futuristic scenario of perhaps 2057 when people are even more overwhelmed by technology and media than they are today. In such a chaotic age, the Information Overload Filter acts… [More] | |||||||||
Personalized Social Media StatsThe Twtrland Twitter Service Makes Tweeting Even More PersonalizedMaking your tweeting experience even more personalized, the Twtrland Twitter Service is like having a page catered just for you.
The Twtrland Twitter Service gathers all of your information on twitter… [More] |
Digital Daily Dose DigestionsThe News360 App Offers a Personalized News ServiceThe News360 app is an ingenious concept that could revolutionize the way that you consume your daily dose of digital information. With your permission, the app scans your social networks and sees what… [More] |
Friend-Filtered ContentMeebo Minibar Helps Curate Content for You by Connecting to OthersThe Meebo Minibar is a fantastic new extension that helps you find content on the Internet that you will love by connecting you to other people. The minibar works as an extension that you can download… [More] | |||||||||
