After the singer's surprise announcement of her pregnancy following an amazing performance of "Love on Top" at this year's MTV Video Music Awards, the Twittersphere exploded with 8, 868 tweets per second. The Beyonce Twitter Record even beat out the death of Osama Bin Laden.
This year's VMA's was more integrated with social media more than ever before and it's clear their efforts have paid off. Beyonce and Jay-Z's baby maybe the hottest topic of the year!
Implications - Consumers in modern society are integrating with popular culture more than ever before. Products featuring certain names in the media attract shoppers who want a closer connection to their favorite characters. In order to attract more attention on the market, a company could develop more designs with this in mind.