Eccentric Media Buys

Ad agencies look beyond traditional media and into unconventional space
Implications - The ad industry is abuzz about the death of print, the rise of digital, and other media-related news, with media sales often referenced as this era's most creative advertising job. Unconventional and highly creative media buys are needed now more than ever, with a crowded market making it more difficult to make a lasting impression on consumers. The world's best ad agencies are thus broadening their horizons in terms of media buying, making some very unexpected choices.
SCORE: 5.5
Warm Top 5 Examples: 70,185 Total Clicks Dec 10 - Mar 12
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DEMOGRAPHICS
Nail Art Advertising - These Designs Feature Product Placement at Your Fingertips
SCORE: 6.5
V. Hot 41,966 Clicks Pub: Feb 26, 11
Nail Art Advertising
These Designs Feature Product Placement at Your Fingertips
Nail art is a simple way to add creativity and excitement to your appearance and the possibilities of nail art are endless -- there is even nail art advertising! Nails can now accommodate to all personality… [More]
Car Grafitti Marketing - The Volvo Art Session 2011 Reimagines the S60 in 10 Different Ways
SCORE: 6
V. Hot 15,968 Clicks Pub: Feb 19, 11
Car Grafitti Marketing
The Volvo Art Session 2011 Reimagines the S60 in 10 Different Ways
In order to really make a bold marketing statement, the Volvo Art Session 2011 saw the innovative company hire ten very different artists to completely incorporate their S60 model into a vibrant artistic… [More]
Falling Man Campaigns - The DraftFCB 'Mad Men' Ad Mimics the Show's Opening Credits
SCORE: 4.7
Warm 2,130 Clicks Pub: Feb 9, 11
Falling Man Campaigns
The DraftFCB 'Mad Men' Ad Mimics the Show's Opening Credits
Considering that the DraftFCB 'Mad Men' ad campaign is for a show about advertising, there's probably a lot of pressure to stand out. That's exactly what this particular ad does. In fact, I'm sure people… [More]
Panda Death Shockvertising - The Sea Shepherd Conservation Society Raises Bluefin Tuna Awareness
SCORE: 4.7
Warm 7,126 Clicks Pub: Mar 3, 11
Panda Death Shockvertising
The Sea Shepherd Conservation Society Raises Bluefin Tuna Awareness
The Sea Shepherd Conservation Society has a new goal -- to save the bluefin tuna. In a new and horrifying advertising campaign brought to you by the advertising agency Ogilvy & Mather, fake pandas are… [More]
Spicy Handvertisements - 'Wolf Hot Sauce' Will Make You Breathe Fire
SCORE: 4.8
Warm 2,995 Clicks Pub: Dec 16, 10
Spicy Handvertisements
'Wolf Hot Sauce' Will Make You Breathe Fire
Advertising agency McCann Erickson Thailand creatively manipulated an advertisement in a bathroom for 'Wolf Hot Sauce.' The ad features a close-up picture of a man where his mouth meets the bottom of the… [More]