Ideas
Explore the world's #1 largest database of ideas and innovations, with 459,692 inspiring examples.
Trend Reports
Discover why 1,236 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,366 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,236 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,366 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,208 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 459,692 cutting edge ideas.

Eccentric Media Buys

Ad agencies look beyond traditional media and into unconventional space

Implications - The ad industry is abuzz about the death of print, the rise of digital, and other media-related news, with media sales often referenced as this era's most creative advertising job. Unconventional and highly creative media buys are needed now more than ever, with a crowded market making it more difficult to make a lasting impression on consumers. The world's best ad agencies are thus broadening their horizons in terms of media buying, making some very unexpected choices.
Trend Themes
1. Unconventional Media Buys - Ad agencies are broadening their horizons in terms of media buying to make creative and unexpected choices.
2. Creative Ad Campaigns - Advertising agencies are using innovative and creative ways to reach out to consumers and make a lasting impression on them.
3. Shock Advertising - Advertising agencies are trying to get people to think outside the box by using shocking and controversial ads to raise awareness and take action.
Industry Implications
1. Advertising - The advertising industry is experiencing a shift towards unconventional media buys and creative ad campaigns.
2. Marketing - The marketing industry has an opportunity to collaborate with advertising agencies to develop creative strategies and campaigns to reach out to consumers.
3. Conservation - The conservation industry can use shock advertising to raise awareness and take action to protect endangered species.
5.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 43 Examples:
1,027,787 Total Clicks
Date Range:
Dec 10 — Mar 12
Trending:
Warm
Consumer Insight Topics:

Related Examples

Eclectically Recycled Furniture
Eclectically Recycled Furniture
Design By Leftovers Shows That "Pre-Loved Can Be Re-Loved"
Graffiti-Inspired Luggage
Graffiti-Inspired Luggage
Fly in Style With the Tumi & Crash Spring 2011 Capsule Collection
Rifle-Bearing Child Art
Rifle-Bearing Child Art
This Stencil is the Latest from Banksy in Los Angeles
play_circle_filled Graffiti Artist Jets
Graffiti Artist Jets
RETNA Paints a Picture of Unity on Planes
Digital Graffiti
Digital Graffiti
These MNK Crew Pieces are an Eclectic Fusion of Digital Imaging and Street Art
Metropolitan Typography
Metropolitan Typography
Theo Aartsma Creates Wonderful Hybrids of Texts & Architecture
play_circle_filled Dapper TV Show Dioramas
Dapper TV Show Dioramas
The Prime Big Series Commercial is on a Miniature Scale
Revived Masterpieces
Revived Masterpieces
Zilda Breathes New Life into Famous Paintings and Puts Them on the Streets
Shoe Chronicle Imagery
Shoe Chronicle Imagery
Graffiti Artist Ozcar Gorgias Photographs His Shoes from the Last 12 Years
Retro Office Menswear
Retro Office Menswear
The Umit Benan Fall 2011 Collection is Well-Suited for Work and Play
Ruby Crystal Campaigns
Ruby Crystal Campaigns
These Swarovski '4 Passions, One Heart' Ads Embrace Radiant Rouges
Skeletal Street Art
Skeletal Street Art
Roa Graffiti in NYC is an Epically Awesome Update
Printable Nail Designs
Printable Nail Designs
The ArtPro Nail Printer V6.1 Puts Technology on Your Fingertips
Adorable Anti-Abuse Ads
Adorable Anti-Abuse Ads
The Council of Europe's Underwear Rule Approaches with Caution
Clothes-Free Fur Campaigns
Clothes-Free Fur Campaigns
Guns N' Roses Promotes Ink, Not Mink for PETA
Sparkling Snowflake Nails
Sparkling Snowflake Nails
This Holiday Manicure Will Guarantee Your Hands get Plenty of Attention
Bubbly Imagination Ads
Bubbly Imagination Ads
This 'Hubba Bubba' Advertisement is Colorfully Playful
'Mad Men' Memoirs
'Mad Men' Memoirs
The Roger Sterling 'Sterling's Gold' is Now Available in Stores
Mad Men Cartoons
Mad Men Cartoons
Dyna Moe Illustrates the Popular 1950s Television Show
Quirky Illustrated Admen
Quirky Illustrated Admen
The Mad Men Mr. Men Mash Up Series is Adorable and Accurate
play_circle_filled Preschool TV Spin-Offs
Preschool TV Spin-Offs
The Sesame Street Mad Men Sketch is Cute and Hilarious
17 Women of 'Mad Men' Features
17 Women of 'Mad Men' Features
Your Favorite Mad Ad Women are Breaking Out on Their Own
45 Clever Leo Burnett Advertisements
45 Clever Leo Burnett Advertisements
From Badass Retail Promotions to Edible Ads
Vomiting Promotions
Vomiting Promotions
The 'Stop Drinking Association' Ad Aims to Provide Alcohol Understanding
Sultry Comic Spreads
Sultry Comic Spreads
The Hot Istituto Marangoni Campaign by David LaChapelle
'Mad Men' Auctions
'Mad Men' Auctions
Dresses and Clothing from the Hit Series is Auctioned for a Good Cause
play_circle_filled Human Meat Packs (UPDATE)
Human Meat Packs (UPDATE)
PETA Reprises Their 'Meat is Murder' Shockvertising Stunt in Times Squar
Internet Browser Nails
Internet Browser Nails
Japanese Blogger Mamipeko Sports Nerdy Nails
Zipper Nails
Zipper Nails
Finland'S Laura Sofia Koski's Intense Manicures are Wild
Socialite Nail Art
Socialite Nail Art
These Gossip Girl Nail Polish Colors are For Die-Hard Fans
Fashionista Fingertips
Fashionista Fingertips
Sophy Robson Creates Designer Nails Emblazoned With Logos
Spicy Sauce Heroes
Spicy Sauce Heroes
Let Cholula Hot Sauce Save Your Food
Pork-Flavored Condiments
Pork-Flavored Condiments
Bacon Hot Sauce is for the Truly Devout Bacon Lover
Prankster Meat Ads
Prankster Meat Ads
Alka Seltzer's Print Campaign Warns You About Evil Food
Fake Crocodile Attacks
Fake Crocodile Attacks
Steve Irwin's ‘Sea Shepherd' Strikes Against Whaling
play_circle_filled Lacy Fingernails
Lacy Fingernails
The Konad Nail Art Stamper Creates Romance for Nails
3D Manicures
3D Manicures
Sculptural Fingertip Designs Express Personal Style
Naughty Nail Art
Naughty Nail Art
Vlad Artazov Hardware Handiwork Featuring Bent Metal Nails
Swimming Swine
Swimming Swine
Feral Pigs Photographed Swimming in the Caribbean
Abandoned Animal Awareness
Abandoned Animal Awareness
2009 ‘Adopt a Shelter Dog Calendar'
Terrorist Hot Sauce
Terrorist Hot Sauce
Controvercial 'Bomb Laden' Warlord Cooking Sauce
Ketchup Phone Numbers
Ketchup Phone Numbers
Axe's Flirty Sauce Commercial
Raising Animal Awareness
Raising Animal Awareness
Mexican Turtles Are The New Viagra & Nearly Extinct