Greencentives

Increasing eco-friendly actions through the use of rewards
Implications - Although many consumers have good intentions to contribute more to environmental causes, the truth is, many can't be bothered -- unless there is something in it for them. To get more people on the green band wagon, brands and organizations are creating rewards-based programs that provide incentive for performing eco-friendly actions like recycling, biking or sharing vehicles. As a result, consumers get small- to medium-sized rewards -- for instance, coupons at their favorite retailers -- and the motivation to continue decreasing their ecological footprints.
SCORE: 3.3
Mild Top 6 Examples: 7,737 Total Clicks May 11 - Feb 12
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DEMOGRAPHICS
Rewarding Recycling Bins - Yunjin Chang's Recycling Machine Trades Treats for Trash
SCORE: 5.2
Warm 3,839 Clicks Pub: May 25, 11
Rewarding Recycling Bins
Yunjin Chang's Recycling Machine Trades Treats for Trash
Even though recycling has become a mainstream practice now, there is still much to be done, and designer YunJin Chang is offering a tasty incentive with his newest invention. YunJin Chang's Recycling… [More]
Retailer Fashion Recycling Programs - Marks & Spencer 'Clothes Exchange' Project
SCORE: 3.6
Mild 1,032 Clicks Pub: Jan 25, 12
Retailer Fashion Recycling Programs
Marks & Spencer 'Clothes Exchange' Project
For many people, old clothes typically get pushed to the back of the closet, never to see the light of day again, but the Marks & Spencer 'Clothes Exchange' initiative is giving UK customers incentive… [More]
Employee Eco Tracking - Sustainability Momentum Helps Brands Monitor Workers' Carbon Footprint
SCORE: 2.2
Untested 254 Clicks Pub: Dec 31, 11
Employee Eco Tracking
Sustainability Momentum Helps Brands Monitor Workers' Carbon Footprint
Being involved in green practices is becoming ever more important to a brand's reputation, and now Sustainability Momentum (or Sumo) is helping companies monitor their employees' eco-friendly habits so… [More]
Rewards-Based Biking - PleaseCycle Offers an Air Miles-Like Program for Cyclists
SCORE: 2.6
Untested 988 Clicks Pub: Nov 23, 11
Rewards-Based Biking
PleaseCycle Offers an Air Miles-Like Program for Cyclists
London-based startup PleaseCycle is trying to encourage more people to bike to work, rather than take earth-harming, fuel-based transportation. To do so, PleaseCycle is helping employers promote cycling… [More]
Charitable Social Media Games - Double Impact Rewards You for Eco-Friendly Living
SCORE: 2.6
Untested 391 Clicks Pub: Jun 18, 11
Charitable Social Media Games
Double Impact Rewards You for Eco-Friendly Living
Double Impact is a new online game where the points you earn can be converted into money for charities. Double Impact works through Facebook, tracking your check-ins and converting them into points. Not… [More]
Tagged Reusable Rewards - The Coca-Cola Recycling King Competition Uses Facebook to Give Back
SCORE: 2.5
Untested 1,233 Clicks Pub: Jun 22, 11
Tagged Reusable Rewards
The Coca-Cola Recycling King Competition Uses Facebook to Give Back
Using Facebook to advertise a brand is a great way to garner attention, and the latest Coca-Cola Recycling King competition manages to use this form of advertisement as well as be eco-friendly. A competition… [More]