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Greencentives
Increasing eco-friendly actions through the use of rewards
Implications - Although many consumers have good intentions to contribute more to environmental causes, the truth is, many can't be bothered -- unless there is something in it for them. To get more people on the green band wagon, brands and organizations are creating rewards-based programs that provide incentive for performing eco-friendly actions like recycling, biking or sharing vehicles. As a result, consumers get small- to medium-sized rewards -- for instance, coupons at their favorite retailers -- and the motivation to continue decreasing their ecological footprints.
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Mild
Top 6 Examples:
Date Range:6,219 Total Clicks May 11 - Feb 12 |
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Rewarding Recycling BinsYunjin Chang's Recycling Machine Trades Treats for TrashEven though recycling has become a mainstream practice now, there is still much to be done, and designer YunJin Chang is offering a tasty incentive with his newest invention.
YunJin Chang's Recycling… [More] |
Retailer Fashion Recycling ProgramsMarks & Spencer 'Clothes Exchange' ProjectFor many people, old clothes typically get pushed to the back of the closet, never to see the light of day again, but the Marks & Spencer 'Clothes Exchange' initiative is giving UK customers incentive… [More] |
Employee Eco TrackingSustainability Momentum Helps Brands Monitor Workers' Carbon FootprintBeing involved in green practices is becoming ever more important to a brand's reputation, and now Sustainability Momentum (or Sumo) is helping companies monitor their employees' eco-friendly habits so… [More] | |||||||||
Rewards-Based BikingPleaseCycle Offers an Air Miles-Like Program for CyclistsLondon-based startup PleaseCycle is trying to encourage more people to bike to work, rather than take earth-harming, fuel-based transportation. To do so, PleaseCycle is helping employers promote cycling… [More] |
Charitable Social Media GamesDouble Impact Rewards You for Eco-Friendly LivingDouble Impact is a new online game where the points you earn can be converted into money for charities. Double Impact works through Facebook, tracking your check-ins and converting them into points.
Not… [More] |
Tagged Reusable RewardsThe Coca-Cola Recycling King Competition Uses Facebook to Give BackUsing Facebook to advertise a brand is a great way to garner attention, and the latest Coca-Cola Recycling King competition manages to use this form of advertisement as well as be eco-friendly. A competition… [More] | |||||||||
