TOMS One for One Campaign Donates to the Visually Impaired

By: Matt Ho - Published: Jun 9, 2011 • References: toms & acquiremag
For the summer, rock a pair of shades and help those in need by joining the TOMS One by One Campaign.

After the founder Blake Mycoskie and a small team traveled to Nepal, he was shocked at the lack of basic necessities that were available to the communities. This inspired him to start the TOMS One by One Campaign. The main focus is to help the visually impaired who live in areas that lack the support they need to function. Purchase a pair of sunglasses from the collection and you’ll be providing treatment for one person. Whether it’s surgery, medical treatment or proper prescription glasses, your purchase will be providing help to those who need it the most.

As for the designs, there a variety of styles with the words "One by One" embedded on the arm. These are now available for purchase. Stats for Charitable Summer Shades Trending: Older & Mild
Research: 2,624 clicks in 258 w
Interest: 4 minutes
Concept: TOMS One For One
Related: 104 examples / 80 photos
Segment: Males, 18-55+
Comparison Set: 38 similar articles, including: colorfully classic sunnies, classy vintage shades, and modern vintage eyewear.