Immersive Branding

Fully engrossing consumers in surrounded campaigns
Implications - A brand can captivate an audience through strong visuals, resonating messages and engaging interaction, but they can go above and beyond that with full immersion, creating a total brand experience in which the customer is surrounded and completely immersed in a brand. Coca-Cola and Cadbury are two brands that are trying out this new form of infectious messaging, in which campaigns include larger-than-life productions, fantasy lands, bus rides, parties and more.
SCORE: 4.3
Warm Top 6 Examples: 40,543 Total Clicks Jan 12 - Feb 12
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DEMOGRAPHICS
Immersive Brand Projections - Antilop Creates Coca-Cola Future Room for Santralistanbul
SCORE: 6.8
V. Hot 18,412 Clicks Pub: Feb 13, 12
Immersive Brand Projections
Antilop Creates Coca-Cola Future Room for Santralistanbul
In celebration of Coca-Cola's 125th anniversary, Istanbul-based creative agency Antilop has created the Coca-Cola Future Room, an immersive digital experience and installation at Santralistanbul, a modern… [More]
Fantastical Doll Wardrobes - The 'See What Happens When You Play With Barbie' Campaign
SCORE: 4.7
Warm 12,699 Clicks Pub: Feb 11, 12
Fantastical Doll Wardrobes
The 'See What Happens When You Play With Barbie' Campaign
To celebrate Barbie has a style icon, Mattel is launching an interactive campaign called 'See What Happens When You Play With Barbie.' The initiative is all about the world of Barbie -- more specifically,… [More]
Chic Advertising Apartments - The Billboard House from Apostrophy's is Large and Livable
SCORE: 2.9
Mild 2,522 Clicks Pub: Jan 27, 12
Chic Advertising Apartments
The Billboard House from Apostrophy's is Large and Livable
Advertisers and apartment seekers alike are going to love the Billboard House. The Billboard House was designed by Apostrophy's as a livable piece of marketing. The adverhouse stands three stories high… [More]
Imaginary Chocolate Lands - Cadbury's Joyville Promotes the New Dairy Milk Bubbly
SCORE: 4.5
Mild 3,132 Clicks Pub: Feb 10, 12
Imaginary Chocolate Lands
Cadbury's Joyville Promotes the New Dairy Milk Bubbly
To promote its latest product, Dairy Milk Bubbly, Kraft Foods-owned Cadbury has created a fun and exciting campaign that includes an imaginary chocolate land called Joyville, where all of Cadbury's Dairy… [More]
Creative Incentivized Internships - Trainees Must Earn Their Way Up the Mortierbrigade Hotel
SCORE: 3.6
Mild 1,155 Clicks Pub: Feb 1, 12
Creative Incentivized Internships
Trainees Must Earn Their Way Up the Mortierbrigade Hotel
While there are many ways to recruit talented people, advertising agency Mortierbrigade has devised one of the most creative ways to do so by turning the house next to its agency into the Mortierbrigade… [More]
Branded Bus Rides - The Topshop Tour Bus Promotes Opening of Melbourne Store
SCORE: 3.1
Untested 2,623 Clicks Pub: Jan 26, 12
Branded Bus Rides
The Topshop Tour Bus Promotes Opening of Melbourne Store
To hype up the opening of its new store in Melbourne, Australia, Topshop has launched a branded Topshop tour bus to take shoppers on free rides around the city and to its store on Chapel Street, South… [More]
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