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Immersive Branding
Fully engrossing consumers in surrounded campaigns
Implications - A brand can captivate an audience through strong visuals, resonating messages and engaging interaction, but they can go above and beyond that with full immersion, creating a total brand experience in which the customer is surrounded and completely immersed in a brand. Coca-Cola and Cadbury are two brands that are trying out this new form of infectious messaging, in which campaigns include larger-than-life productions, fantasy lands, bus rides, parties and more.
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Immersive Brand ProjectionsAntilop Creates Coca-Cola Future Room for SantralistanbulIn celebration of Coca-Cola's 125th anniversary, Istanbul-based creative agency Antilop has created the Coca-Cola Future Room, an immersive digital experience and installation at Santralistanbul, a modern… [More] |
Fantastical Doll WardrobesThe 'See What Happens When You Play With Barbie' CampaignTo celebrate Barbie has a style icon, Mattel is launching an interactive campaign called 'See What Happens When You Play With Barbie.' The initiative is all about the world of Barbie -- more specifically,… [More] |
Imaginary Chocolate LandsCadbury's Joyville Promotes the New Dairy Milk BubblyTo promote its latest product, Dairy Milk Bubbly, Kraft Foods-owned Cadbury has created a fun and exciting campaign that includes an imaginary chocolate land called Joyville, where all of Cadbury's Dairy… [More] | |||||||||
Chic Advertising ApartmentsThe Billboard House from Apostrophy's is Large and LivableAdvertisers and apartment seekers alike are going to love the Billboard House. The Billboard House was designed by Apostrophy's as a livable piece of marketing. The adverhouse stands three stories high… [More] |
Creative Incentivized InternshipsTrainees Must Earn Their Way Up the Mortierbrigade HotelWhile there are many ways to recruit talented people, advertising agency Mortierbrigade has devised one of the most creative ways to do so by turning the house next to its agency into the Mortierbrigade… [More] |
Branded Bus RidesThe Topshop Tour Bus Promotes Opening of Melbourne StoreTo hype up the opening of its new store in Melbourne, Australia, Topshop has launched a branded Topshop tour bus to take shoppers on free rides around the city and to its store on Chapel Street, South… [More] | |||||||||
