With so many brands getting ready to show off what they've got for the holiday season, the 'A Harvey Nichols Christmas 2011' commercial makes a point in a clever, hilarious manner.
The campaign for A Harvey Nichols Christmas 2011 draws inspiration from the dreaded walk of shame that occurs after a night of partying. The clip depicts several young ladies headed home in their clubbing outfits after a regretful hook-up. Since the walk of shame is difficult to hide due to crinkled clothes from the night before, Harvey Nichols' ad promises that it won't be a problem with their new collection. The ad ends with a female walking in a classy outfit with pride even though regret is probably lingering in her mind.
As a promotional tool, Harvey Nichols is encouraging consumers to hashtag walk of shame on Twitter with their personal story.
Stats for After-Party Fashion Ads
Trending: Older & Warm
Research: 2,994 clicks in 232 w
Interest: > 3 minutes
Concept: A Harvey Nichols Christmas 2011
Related: 112 examples / 86 photos
Segment: Females, 18-55
Comparison Set: 41 similar articles, including: embarrassing eyesight commercials, walking dead campaigns, and hand slap drive-bys.
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