Superstar

Campiri 'L'attesa' Campaign is Elegantly Philosophical

By: Katherine Vong - Published: • References: campari_ and popsop
This new video for the Campiri L’attesa ('The Expectation') ad campaign begins with the question, "What would be pleasure without the thrill of what's to come?"

Set in an 18th century villa in a baroque setting (where DJs and Louboutins exist), the Campiri L’attesa ad continues by showcasing the preparations of what is assumed to be a very elegant and glamorous party. Among the chefs, musicians, performers and bartenders getting ready for the night is model Colin Branca, who floats around the villa, happily sharing a Campari cocktail with whomever he passes and anticipating the festivities to come. And with the campaign tagline a quote from the the German philosopher Lessing -- "The expectation of pleasure is itself a pleasure" -- the Campiri L’attesa ad is definitely fitting.

The commercial was directed by Joel Schumacher, with the creative idea behind the campaign by BCube.