Digital innovations help couples enhance the romance
Implications - Before the Internet, social media and mobile apps, couples simply used hand-written love notes, roses and other traditional methods to say "I love you." Now, digital innovations run the gamut when it comes to helping couples enhance their romance and even become better girlfriends or boyfriends. Just like social media, however, these apps change interaction and perhaps even the meaning of "true" love.
Trend Themes
1. Virtual Intimacy - Innovations in digital intimacy and virtual kissing machines are changing the way long-distance couples stay connected.
2. Activity Matchmaking - Activity matchmaking apps like Duet are helping people create deeper connections with the ones they love by pairing them up for shared experiences and activities.
3. Secretive Couple Apps - With Between app, secretive couple apps are on the rise. They're offering a private and encrypted platform where couples can safely share personal messages and photos.
Industry Implications
1. Digital Intimacy - Businesses can explore opportunities in creating tech-driven products and services that target the needs of couples in long-distance relationships.
2. Online Matchmaking - Activity matchmaking platforms and dating websites like DuoDater are disrupting the online matchmaking industry.
3. Mobile App Industry - The rise of secretive couple apps and customized message apps shows that there are still opportunities for businesses to create novel apps that cater to the specific needs of different individuals.