To celebrate Barbie has a style icon, Mattel is launching an interactive campaign called 'See What Happens When You Play With Barbie.' The initiative is all about the world of Barbie -- more specifically, Barbie's closet of endless outfits and fashions -- that little girls will get to explore.
The 'See What Happens When You Play With Barbie' campaign includes a commercial directed by Floria Sigismondi that showcases Barbie's Dream Closet as well as the doll's fashionable dream world, an all-pink cloud with glittery pink shoes and purses. Along with the commercial, Mattel will unveil a real 9,000-square-foot, two-storey Dream Closet complete with jewel-encrusted doors and filled with Barbie outfits at the Lincoln Center for New York Fashion Week. Here, visitors will be transported into Barbie's high-tech wardrobe, which features augmented reality mirrors that show you how Barbie's most iconic and fabulous outfits would look like on you.
Stats for Fantastical Doll Wardrobes
Trending: Older & Average
Research: 14,877 clicks in 220 w
Interest: 3.1 minutes
Concept: See What Happens When You Play With Barbie
Related: 75 examples / 58 photos
Segment: Females, 4-18
Comparison Set: 28 similar articles, including: european couture doll lines, ethereal 80s fashion, and daring tattooed dolls.
Fantastical Doll Wardrobes
More Stats +/-
Ethereal 80s Fashion
European Couture Doll Lines
Daring Tattooed Dolls
Oversized Doll Accessory Shoots
Demented Plaything Photography