McDonald's Fry Lights Make a Statement About the World's Best Fries

By: Katherine Vong - Published: Nov 24, 2011 • References: leoburnett_ & adweek
Most fast food lovers agree that McDonald's has the best fries around the world -- and the fast food chain agrees. It has installed the McDonald's Fry Lights, a gigantic beaming replica of McDonald's fries, in downtown Chicago at North Clark and West Ontario streets. This massive light advertising goes hand-in-hand with the megabrand's 'Best Fries on the Planet' campaign.

The McDonald's Fry Lights were made with the help of Leo Burnett and, according to AdWeek, its incredible yellow beams of light are visible for three miles around. That means that people who get a hankering for fast food in the middle of night will know just where to go.

The clever advertising "billboard" will be lit from now until Dec. 8. Stats for Incredible Fast Food Beacons Trending: Older & Average
Research: 3,214 clicks in 235 w
Interest: 4 minutes
Concept: McDonald S Fry Lights
Related: 62 examples / 48 photos
Segment: Neutral, 18-35
Comparison Set: 23 similar articles, including: grimacing grin pop cartoons (update), 75 mcdonald's obsessions, and contemporary fast food interiors.