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Online Offline
Virtual brands venture into physical marketplace
Implications - Only a decade ago, retailers felt the pressure of taking their offline businesses online, but now, the opposite is happening. Already having established their presence in the web marketplace, major online brands, including Google, Amazon and eBay, are now creating brick-and-mortar outlets, which allow them to effectively demonstrate and showcase their goods and services directly to customers who may not be reached online. Although a virtual side to any business is imperative in this day and age, for brands that have always been web-based, perhaps it is time to venture outside of this comfort zone to reach a wider audience.
| Score: 4.6 |
Mild
Top 5 Examples:
Date Range:12,061 Total Clicks Oct 11 - Feb 12 |
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Search Engine Pop-Up ShopsThe World's First Androidland Opens in AustraliaLovers of all things Google are going to want to book a flight down to Melbourne, Australia to check out the world's first Androidland. Androidland is a new Android retail store designed similarly to Apple's… [More] |
Physical Search Engine ShopsGoogle Chrome Zone Pop-Up Opens in LondonThe search engine giant is foraying into the land of retail and has opened its first pop-up store--Google Chrome Zone--in London.
Earlier this year Google announced its collaboration with Samsung and… [More] |
Real-Life App StoresThe Openspace Store is a Physical Retail Shop That Sells AppsThe usual goal of a brick-and-mortar retail store is to get online, but recently it seems more companies are going backward from online to offline, and the Openspace store is one of them.
The Openspace… [More] | |||||||||
e-Tailer Physical StoresAmazon Brick-and-Mortar Location Will Showcase Line of ElectronicsRecently, online auction site eBay opened up a physical pop-up store in London, with rumors that a more permanent location is in the works, and now the Amazon brick-and-mortar store will be joining in… [More] |
Auction Site Physical StoresThe eBay Pop-Up Shop in London is a UK FirstAlthough an eBay pop-up shop has already had a presence in New York City, the online auction giant hasn't yet opened a physical space in the United Kingdom. At the beginning of December, however, this… [More] | ||||||||||
