Tommy Hilfiger 'Holiday Par-tay' Campaign is Wild & Fun

By: Katherine Vong - Published: Nov 29, 2011 • References: usa.tommy & popsop
Everyone loves a good party, but perhaps not as much as this fictitious Tommy Hilfiger family, who is wildly ringing in the holiday season in the Tommy Hilfiger 'Holiday Par-tay' campaign.

The Tommy Hilfiger 'Holiday Par-tay' campaign, created in collaboration with Laird+Partners, focuses on the family theme but does so in a way that is fun, crazy and full of energy. This TV ad is the second spot in the campaign and centers on the fictitious 'Casá Nobiliùs Maisõn-us' house, where a big party is being thrown by the Hilfiger family (played by models). Kids, teens, adults and even the elderly are present, singing, dancing and wearing Tommy Hilfiger's 'Preppy Holidays' collection, which includes the brand's classic collegiate designs like striped shirts and plaid pants. Stats for Apparel Brand House Parties Trending: Older & Average
Research: 2,429 clicks in 234 w
Interest: > 3 minutes
Concept: Tommy Hilfiger Holiday Par-tay
Related: 116 examples / 89 photos
Segment: Neutral, 12-55
Comparison Set: 42 similar articles, including: color-blocked casualwear catalogs, hip schoolyard fashion, and preppy pop fashion.