Big Fuel Ad Uses Humor to Position Itself as an Attractive Workplace
The Big Fuel ad is hilarious in its use of irreverent humor; iguana fighting is just one of the gag positions that the company slipped in amid the real ones. Watch the video and prepare yourself for a few chuckles.
Implications - Social media has risen from a fringe online activity to a dominant global industry in the last half decade. Twitter and Facebook are only a small portion of how companies can stay in tune with what their customers are saying. Companies should create innovative social media campaigns that stimulate participation and sharing.Stats for Cheeky Recruitment Campaigns Trending: Older & Chilly
Traction: 423 clicks in 185 w
Interest: 1.1 minutes Concept: Big Fuel Ad
Related: 47 examples / 36 photos
Segment: Neutral, 18-35 Comparison Set: 17 similar articles, including: beefy condiment ads, job interview 2.0 with riddles, and recruiting models from myspace.