The Big Fuel ad is hilarious in its use of irreverent humor; iguana fighting is just one of the gag positions that the company slipped in amid the real ones. Watch the video and prepare yourself for a few chuckles.
Implications - Social media has risen from a fringe online activity to a dominant global industry in the last half decade. Twitter and Facebook are only a small portion of how companies can stay in tune with what their customers are saying. Companies should create innovative social media campaigns that stimulate participation and sharing.