The Big Fuel Ad that was recently released for recruitment purposes uses cheeky humor to appeal to eager job seekers. The ad conveys the message that Big Fuel specifically and social media in general are very desirable.

The Big Fuel ad is hilarious in its use of irreverent humor; iguana fighting is just one of the gag positions that the company slipped in amid the real ones. Watch the video and prepare yourself for a few chuckles.

Implications - Social media has risen from a fringe online activity to a dominant global industry in the last half decade. Twitter and Facebook are only a small portion of how companies can stay in tune with what their customers are saying. Companies should create innovative social media campaigns that stimulate participation and sharing.