'Welcome to Our Reality' Pokes Fun at American Military Ads

By: Michael Hines - Published: Apr 12, 2011 • References: youtube & buzzfeed
'Welcome to Our Reality' is a new recruitment video from the Swedish military that pokes fun at the overly stylized and dramatic military recruitment commercials of countries like the United States. The ad presents several stereotypes of recruitment ads including badass battle scenes and soldiers wielding high-tech futuristic weaponry.

The reality of military life is usually nothing like the recruitment ads shown on TV, which is what the 'Welcome to Our Reality' ad is getting at. The ad runs almost entirely in a dramatic American English voice. If you are a pacifist this ad is still worth checking out due to its cleverness and hilarious voiceover. Stats for Blunt Recruitment Ads Trending: Older & Mild
Research: 781 clicks in 267 w
Interest: > 3 minutes
Concept: Welcome To Our Reality
Related: 57 examples / 44 photos
Segment: Neutral, 12-55
Comparison Set: 21 similar articles, including: combat-inspired jeans, comic-inspired armored vehicles, and 75 badass military inspirations.