'Welcome to Our Reality' is a new recruitment video from the Swedish military that pokes fun at the overly stylized and dramatic military recruitment commercials of countries like the United States. The ad presents several stereotypes of recruitment ads including badass battle scenes and soldiers wielding high-tech futuristic weaponry.
The reality of military life is usually nothing like the recruitment ads shown on TV, which is what the 'Welcome to Our Reality' ad is getting at. The ad runs almost entirely in a dramatic American English voice. If you are a pacifist this ad is still worth checking out due to its cleverness and hilarious voiceover.
Blunt Recruitment Ads
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