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Luxury Brew
Augmenting traditional coffee to appeal to a more affluent market
Implications - Coffee has become such a basic staple in society that most consumers don't think twice about their at-home coffee makers or grabbing a latte from Starbucks. However, today's more affluent customers are getting the chance to make drinking their daily cups of joe a more luxurious affair. From designer coffee sleeves to fashionable coffee makers and more, these enhanced coffee innovations help indulgence-seeking consumers separate their everyday brews from the rest.
| Score: 4.4 |
Mild
Top 6 Examples:
Date Range:18,474 Total Clicks Jul 11 - Feb 12 |
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Kitchen Appliance StilettosThe Kobi Levi Coffee Pot Shoes are Sizzling HotFrom the same designer that created shoes that look like playground slides and different animals come the Kobi Levi Coffee Pot Shoes. The designer has crafted stilettos that look like any old coffee pot… [More] |
Slithering Java CorsetsThe Jimmy Choo Coffee Cup Sleeve Dresses Beverage with an Exotic TwistIt turns out that even coffee sleeves can be fashionable and the Jimmy Choo Coffee Cup Sleeve is the evident that people can dress up their beverage stylishly.
The Jimmy Choo Coffee Cup Sleeve is probably… [More] |
Reflective Sculptural Coffee CupsAnish Kapoor Designs Pieces for illy Art CollectionThe illy Art Collection is a collection of limited-edition cups and saucers from the Italian coffee brand that are designed by over 70 world-renowned artists. Now, the creative coffee cup collection will… [More] | |||||||||
Coffee Chain Luxury ExpansionsStarbucks 'Evening Day-Part' Concepts Offer Wine, Beer & MoreNow, in addition to coffee and small snacks, you'll be able to enjoy wine, beer and premium foods at new Starbucks 'evening day-part' locations. The Starbucks 'evening day-part' concepts -- "day-part"… [More] |
High-Fashion Coffee MakersDrink in Style with the Paul Smith x Stelton 'Dot Press' SeriesIt seems that fashion designers are exploring other markets in addition to clothes, which isn't a bad thing as long as their trademark styles stays intact like the Paul Smith x Stelton 'Dot Press.'
While… [More] |
Rare Coffee Subscription ServicesKopi Offers Single-Estate Coffees from Around the WorldCoffee lovers might want to consider moving to England to take advantage of Kopi. Kopi is a gourmet coffee subscription service that sends a new brew to your mailbox every month. All coffees come from… [More] | |||||||||
