Potential

Eight O'Clock Coffee Beats Starbucks in Epic Battle of the Beans

By: Carl Hose - Published: Feb 7, 2009 • References: seattlepi.nwsource and shopping.yahoo
You may not have heard of Eight O’ Clock Coffee, but this veteran java company is poised to catapult into the coffee stratosphere. Remember when Starbucks was the King of Coffee? Well, move over Starbucks, there’s a new sheriff in town.

Weak coffee sales have forced Starbucks to announce plans to shut down 600 stores in the United States. Adding fuel to the fire is an announcement that Starbucks was beat out in a Consumer Reports taste test by the significantly lower-priced Eight O’Clock coffee brand. In fact, Starbucks didn’t even place among the top coffees in the test.

Eight O’Clock coffee has been in business for a century and a half, and with this new victory under its belt, the popularity of the Eight O’Clock brand of coffee is sure to continue to grow.