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With the amount of coffee retailers on the market, finding ways to differentiate yourself from another cafe can be a challenge, but these creative coffee cup designs are some great examples of branding techniques that consumers are using.

Since many coffee customers grab their java to-go in the morning, coffee cups are a fantastic way for retailers to market their company to the outside world. By creating a distinct and well-recognized logo and name, a company can easily differentiate itself from others simply by its brand imagery. From the new Starbucks branding logo to 7-Eleven stores featuring the infamous Japanese Domo character on its cups, these creative branding designs are making it easy for consumers to recognize which brand is which.