One Tree Coffee Co, located in Newcastle, New South Whales, is an Espresso Bar whose brand identity was masterfully created by the Australian-based company Boheem. The results of their banding efforts have a vintage feel which adds to the charm of the coffee boutique.
From coffee bean gift bags and iced coffee bottles to promotional shirts and loyalty cards, each item Boheem created for One Tree Coffee Co has a classy, old-school aesthetic. The desaturated colors and fonts used help to create an authentic vintage appearance for the brand.
The One Tree Coffee Co branding is spot on as Boheem hit the nail straight on the head with these designs. I would definitely check out this Espresso Bar if I was in the area.
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Concept: One Tree Coffee Co
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Segment: Neutral, 18-55
Comparison Set: 36 similar articles, including: minimalist to-the-point branding, 63 coca-cola branding efforts, and blatant booze branding.
Vintage Coffee Branding
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