Stop-Action Character Domo Takes Over Convenience Stores

By: Marissa Liu - Published: Oct 5, 2009 • References: slurpee & eatmedaily
Domo, the wildly popular Japanese stop-action character, is appearing this fall in an elaborate 7-Eleven and Domo promotion. Domo’s toothy brown face is plastered on everything imaginable and a new Slurpee flavor, Fuji Frost will accompany the campaign.

The 7-Eleven and Domo promotion will consist of three collectible Slurpee cups, character straws, coffee cups and hilarious hot dog containers that would probably make Homer Simpson a little jealous. There’s even Domo schwag like hats, t-shirts and books. Evan Brody, the marketing manager for Slurpee, told Brandweek that 7-Eleven’s consumers "love crazy Japanese S#@ts." Check out images from the promotion in the gallery above, courtesy of Eat Me Daily, and see their coverage for even more photos. Stats for 7-Eleven Domonation Trending: Older & Warm
Research: 7,637 clicks in 342 w
Interest: 4 minutes
Concept: 7-Eleven Domonation
Related: 66 examples / 51 photos
Segment: Males, 18-55
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